Marketing MCQ Marketing Mark is trying to sell machine tools like metal bending machines to a manufacturing firm. He decides to talk to people inside the firm to identify people that he considers to be important in the buying center process. The people he is targeting are known as _____.

Mark is trying to sell machine tools like metal bending machines to a manufacturing firm. He decides to talk to people inside the firm to identify people that he considers to be important in the buying center process. The people he is targeting are known as _____.

Marketing

Mark is trying to sell machine tools like metal bending machines to a manufacturing firm. He decides to talk to people inside the firm to identify people that he considers to be important in the buying center process. The people he is targeting are known as _____.

A. influencers

B. users

C. gatekeepers

D. initiators

E. aggregators

Answer: A

Marketing MCQ

Mark is trying to sell machine tools like metal bending machines to a manufacturing firm. He decides to talk to people inside the firm to identify people that he considers to be important in the buying center process. The people he is targeting are known as _____.

Mark is trying to sell machine tools like metal bending machines to a manufacturing firm. He decides to talk to people inside the firm to identify people that he considers to be important in the buying center process. The people he is targeting are known as _____.

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