Marketers of ___________ and __________ products have to use intrusive advertising in order to make consumers aware of them at the appropriate point in the consumer buying process?

Marketers of ___________ and __________ products have to use intrusive advertising in order to make consumers aware of them at the appropriate point in the consumer buying process?



a. Brand name, hard to find

b. Marketers should use intrusive advertising for all products.

c. Familiar, repeat purchase

d. New, unsought

e. Memory based, commercial



Answer: New, unsought


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