Moto X, a smartphone offered by Google and Motorola allows users to personalize the colors, case, and engravings online before purchasing. This is an example of which strategy?

Moto X, a smartphone offered by Google and Motorola allows users to personalize the colors, case, and engravings online before purchasing. This is an example of which strategy?

Moto X, a smartphone offered by Google and Motorola allows users to personalize the colors, case, and engravings online before purchasing. This is an example of which strategy?



A.

product sampling


B.

product extrapolation


C.

mass customization


D.

usage segmentation



Answer: C


Learn More :