Marketing MCQ
Marketing
Once the research design has been formalized, the process of gathering or collecting data begins. At Pepsi, this may include going on a road trip called the 'Pepsi Taste Tour.' This activity is referred to as:
Once the research design has been formalized, the process of gathering or collecting data begins. At Pepsi, this may include going on a road trip called the 'Pepsi Taste Tour.' This activity is referred to as:
Once the research design has been formalized, the process of gathering or collecting data begins. At Pepsi, this may include going on a road trip called the 'Pepsi Taste Tour.' This activity is referred to as:
A.
Data mining
B.
Environmental scanning
C.
Fieldwork
D.
Focus groups
Answer: C
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