Once the research design has been formalized, the process of gathering or collecting data begins. At Pepsi, this may include going on a road trip called the 'Pepsi Taste Tour.' This activity is referred to as:

Once the research design has been formalized, the process of gathering or collecting data begins. At Pepsi, this may include going on a road trip called the 'Pepsi Taste Tour.' This activity is referred to as:



A.

Data mining


B.

Environmental scanning


C.

Fieldwork


D.

Focus groups



Answer: C


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