One of the strategies during the decline stage of the product life cycle is to stop spending money on advertising continue to sell the product as long as customers are willing to buy it. This strategy is called?
a. Divesting the product.
b. Skimming the product.
c. Milking the product.
d. Repositioning the product.
e. Shaking the product.
Answer: Milking the product
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Marketing
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