Pete's Frootique (independent grocer in Halifax) has a piano player in the store, complimentary boxes of raisins, and even individual fresh-cut sunflowers. Because they want customers to have an enjoyable shopping experience, they are said to be engaged in:
A.
customer loyalty management.
B.
customer experience management.
C.
customer relationship management.
D.
market relationship management.
Answer: B
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Marketing
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