Pharmacist and new father Kenneth Kramm wanted his son to take his medicine, but it was a battle. As a result Kramm developed FLAVORx, a liquid medicine-flavouring system that can mask the taste or smell of medicine. FLAVORx tastes of strawberry or grape and has no effect on the medicinal value of the drug to which it is added. It is the first product of its kind. Because Flavorx is in the _____ stage of the product life cycle, the price of the medicine-flavouring system should be _____ than the price that would usually be charged.
A.
introductory lower
B.
growth lower
C.
introductory higher
D.
growth higher
Answer: C
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
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- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?