RBC sponsors numerous community-building events and has a focus on the environment with their RBC Blue Water program. Together, these events and programs demonstrate societal responsibility, which is defined as:
A.
obligation of a firm to price their goods or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
B.
view that organizations have obligations to the general public and to the preservation of the ecological environment.
C.
view that an organization has an obligation only to those constituencies that can affect achievement of its objectives.
D.
view that the first and foremost obligations of a firm is to meet the objectives set by its stockholders and Board of Directors.
Answer: B
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Marketing
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- The winning value proposition by discount stores such as Walmart and Best Buy can be categorized as __________.
- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- ___ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.
- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
- The process of evaluating each market segment's attractiveness and selecting one or more market segments to enter is called ______
- The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market _____
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?