Smartphones have been available for quite a while and Samsung is a recognized brand name of cell phones. Smartphones that can use touchscreens are commonplace. Samsung newest phone (the S4) uses eye-tracking, so users do not have to use the touchscreen. Promoting a new benefit of eye-tracking should lead to a favourable attitude toward the smartphone by:

Smartphones have been available for quite a while and Samsung is a recognized brand name of cell phones. Smartphones that can use touchscreens are commonplace. Samsung newest phone (the S4) uses eye-tracking, so users do not have to use the touchscreen. Promoting a new benefit of eye-tracking should lead to a favourable attitude toward the smartphone by:



A.

changing beliefs about a specific attribute.


B.

changing the importance of a specific attribute.


C.

adding of a new important attribute.


D.

reducing perceived risk.



Answer: C


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