Marketing MCQ Marketing The Boston Consulting Group matrix is a 2x2 matrix with ___________ on one axis and ___________ on the other axis. This creates four positions: cash cows, stars, problem children (or question marks) and dogs.

The Boston Consulting Group matrix is a 2x2 matrix with _ on one axis and _ on the other axis. This creates four positions: cash cows, stars, problem children (or question marks) and dogs.

Marketing

The Boston Consulting Group matrix is a 2x2 matrix with _ on one axis and _ on the other axis. This creates four positions: cash cows, stars, problem children (or question marks) and dogs.

a. product lines, prices

b. market attractiveness, relative market share

c. Product growth rate, market growth rate

d. market attractiveness, competitive position

e. market growth rate, inflation

Answer: market attractiveness, relative market share

Marketing MCQ

The Boston Consulting Group matrix is a 2x2 matrix with ___________ on one axis and ___________ on the other axis. This creates four positions: cash cows, stars, problem children (or question marks) and dogs.

The Boston Consulting Group matrix is a 2x2 matrix with ___________ on one axis and ___________ on the other axis. This creates four positions: cash cows, stars, problem children (or question marks) and dogs.

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The Boston Consulting Group matrix is a 2x2 matrix with _ on one axis and _ on the other axis. This creates four positions: cash cows, stars, problem children (or question marks) and dogs.

The Boston Consulting Group matrix is a 2x2 matrix with _ on one axis and _ on the other axis. This creates four positions: cash cows, stars, problem children (or question marks) and dogs.