The first step in using the levels of the product concept is to:
a. Determine what is the core benefit the consumer will receive from the product.
b. Decide which of the four "p's" will be the primary focus of this product
c. Decide on the packaging that will be used with the product.
d. Develop a market-product grid to determine which segments to target with this product
e. Develop an advertising campaign that will reach the largest number of market segments.
Answer: Determine what is the core benefit the consumer will receive from the product