The residents of communities along the Gulf of Mexico and people throughout the world were outraged when the BP oil leak occurred, dumping millions of gallons of crude oil into the gulf. People were upset with BP's response to the disaster. The company was slow to develop a reliable means for capping the leaking pump even though it did quickly implement cleanup activities. Through its public relations, BP was criticized for acting in a manner which would benefit the organization but would not benefit society in general. In short, BP did not demonstrate:

The residents of communities along the Gulf of Mexico and people throughout the world were outraged when the BP oil leak occurred, dumping millions of gallons of crude oil into the gulf. People were upset with BP's response to the disaster. The company was slow to develop a reliable means for capping the leaking pump even though it did quickly implement cleanup activities. Through its public relations, BP was criticized for acting in a manner which would benefit the organization but would not benefit society in general. In short, BP did not demonstrate:

The residents of communities along the Gulf of Mexico and people throughout the world were outraged when the BP oil leak occurred, dumping millions of gallons of crude oil into the gulf. People were upset with BP's response to the disaster. The company was slow to develop a reliable means for capping the leaking pump even though it did quickly implement cleanup activities. Through its public relations, BP was criticized for acting in a manner which would benefit the organization but would not benefit society in general. In short, BP did not demonstrate:



A.

social responsibility.


B.

value consciousness.


C.

gray marketing.


D.

profit responsibility.



Answer: A


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