Marketing MCQ Marketing To lower costs and reduce manufacturing time, Michelin has people work together on important purchases, including individuals in the roles of buyers, deciders, gatekeepers, and others as needed. This kind of cross-functional group is known as a(n):

To lower costs and reduce manufacturing time, Michelin has people work together on important purchases, including individuals in the roles of buyers, deciders, gatekeepers, and others as needed. This kind of cross-functional group is known as a(n):

Marketing

To lower costs and reduce manufacturing time, Michelin has people work together on important purchases, including individuals in the roles of buyers, deciders, gatekeepers, and others as needed. This kind of cross-functional group is known as a(n):

status quo committee.

negotiating arm.

buying centre.

supply partnership.

Answer: C

Marketing MCQ

To lower costs and reduce manufacturing time, Michelin has people work together on important purchases, including individuals in the roles of buyers, deciders, gatekeepers, and others as needed. This kind of cross-functional group is known as a(n):

To lower costs and reduce manufacturing time, Michelin has people work together on important purchases, including individuals in the roles of buyers, deciders, gatekeepers, and others as needed. This kind of cross-functional group is known as a(n):

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