What were the first two questions that the bridge builders of the PEI Confederation Bridge wanted to know in order to accurately determine their pricing for using the bridge?
A.
how many customers and how often
B.
how many customers and how much they are willing to spend
C.
how many day-to-day customers and how many tourists
D.
how often and how much they are willing to spend
Answer: A
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Marketing
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following statements about segmentation is true?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?