When Ford Motor Company is familiar with a product and supplier, but still seeks additional information in the marketplace, it is called a(n) _____.

When Ford Motor Company is familiar with a product and supplier, but still seeks additional information in the marketplace, it is called a(n) _____.

When Ford Motor Company is familiar with a product and supplier, but still seeks additional information in the marketplace, it is called a(n) _____.




A. straight rebuy



B. modified rebuy



C. new purchase



D. adapted rebuy



E. aspirational purchase



Answer: B


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