When Pizza Hut announced it was going to add 25 percent more toppings to its Lover's Line of pizzas without increasing the price, what consumer motivation was it appealing to?

When Pizza Hut announced it was going to add 25 percent more toppings to its Lover's Line of pizzas without increasing the price, what consumer motivation was it appealing to?



A.

cost


B.

appearance


C.

reliability


D.

value



Answer: D


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