Which of the following observations concerning planning strategies for international markets is FALSE?
a. A marketing manager should know that relying on intuition or personal experience may be misleading.
b. A marketing manager should know that understanding local cultural differences is of no real value.
c. A marketing manager should know that consumers in a foreign culture are probably bound by some similar cultural forces.
d. A marketing manager should involve locals who have a better chance of understanding the interests of customers.
Answer: b. A marketing manager should know that understanding local cultural differences is of no real value.