Whirlpool aggregates prospective customers who are all interested in a low-cost washing machine and respond positively to mail-out marketing material. This process is referred to as:

Whirlpool aggregates prospective customers who are all interested in a low-cost washing machine and respond positively to mail-out marketing material. This process is referred to as:



A.

Diversification


B.

Divestment


C.

Market segmentation


D.

Market augmentation



Answer: C


Learn More :