A $50 consumer product which is purchased infrequently is:
A. an unsought product.
B. a convenience product.
C. a specialty product.
D. a shopping product.
E. it might be any of the above.
Answer: E. It might be any of the above.
Marketing MCQ
A. an unsought product.
B. a convenience product.
C. a specialty product.
D. a shopping product.
E. it might be any of the above.
Answer: E. It might be any of the above.