A brand that has achieved brand insistence and is considered a specialty good by the target market suggests which of the following distribution objectives?

A brand that has achieved brand insistence and is considered a specialty good by the target market suggests which of the following distribution objectives?



a. widespread distribution near probable points of use

b. exclusive distribution

c. intensive distribution

d. enough exposure to facilitate price comparison

e. widespread distribution at low cost



Answer: b. exclusive distribution


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