A documentary on CBC is discussing the latest David Suzuki book on sustainability and green living. An advertisement for the new Hummer H4 comes on. The makers of Hummer would consider this ad:

A documentary on CBC is discussing the latest David Suzuki book on sustainability and green living. An advertisement for the new Hummer H4 comes on. The makers of Hummer would consider this ad:

A documentary on CBC is discussing the latest David Suzuki book on sustainability and green living. An advertisement for the new Hummer H4 comes on. The makers of Hummer would consider this ad:



A.

Media divergence


B.

Dual exposure


C.

Over-coverage


D.

Wasted coverage



Answer: D


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