A new beverage by Snapple is currently being sold only in Western Canada. Over the next year, Snapple plans to introduce the beverage sequentially into Canada from west to east. This is called a:

A new beverage by Snapple is currently being sold only in Western Canada. Over the next year, Snapple plans to introduce the beverage sequentially into Canada from west to east. This is called a:



A.

limited rollout.


B.

phased geographic rollout.


C.

market-product expansion.


D.

regional rollout.



Answer: D


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