A radio advertisement features a female buyer who is very enthusiastic about the pricing policies of the Saturn automobile dealers. In the testimonial-type advertisement, the car buyer laments about the difficulty she experienced with other car dealers in haggling over a final price for an auto. In comparison, the buyer touts the ease with which she arrived at a final price for her new Saturn automobile-she simply entered the showroom, asked for the price of the car she preferred, and the sales person quoted her the selling price. No matter which Saturn dealer she visited, the buyer (or any other buyer for that matter) would be quoted the same price for the same automobile. The advertisement represents Saturn's _____ policy.

A radio advertisement features a female buyer who is very enthusiastic about the pricing policies of the Saturn automobile dealers. In the testimonial-type advertisement, the car buyer laments about the difficulty she experienced with other car dealers in haggling over a final price for an auto. In comparison, the buyer touts the ease with which she arrived at a final price for her new Saturn automobile-she simply entered the showroom, asked for the price of the car she preferred, and the sales person quoted her the selling price. No matter which Saturn dealer she visited, the buyer (or any other buyer for that matter) would be quoted the same price for the same automobile. The advertisement represents Saturn's _____ policy.

A radio advertisement features a female buyer who is very enthusiastic about the pricing policies of the Saturn automobile dealers. In the testimonial-type advertisement, the car buyer laments about the difficulty she experienced with other car dealers in haggling over a final price for an auto. In comparison, the buyer touts the ease with which she arrived at a final price for her new Saturn automobile-she simply entered the showroom, asked for the price of the car she preferred, and the sales person quoted her the selling price. No matter which Saturn dealer she visited, the buyer (or any other buyer for that matter) would be quoted the same price for the same automobile. The advertisement represents Saturn's _____ policy.



A.

flexible-price


B.

standard-price


C.

fixed-price


D.

one-price



Answer: D


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