A rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident. In terms of the criteria used for selecting a target market, this market would:

A rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident. In terms of the criteria used for selecting a target market, this market would:



A.

have no expected growth.


B.

not be compatible with the company's current resources.


C.

be very small.


D.

be readily accessible to the firm's marketing programs.



Answer: C


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