Marketing MCQ
Marketing
Air Canada operates five flights daily between Toronto and Phoenix during the winter. One flight leaves Phoenix at 12:10 AM. The plane, a Boeing 737, has a capacity of 120 passengers. During the past month, the flight has averaged only 24 passengers, a load factor of 20 percent. A load factor of 50 percent (60 passengers) is needed for the flight to break-even. What unique aspect of services does this situation describe?
Air Canada operates five flights daily between Toronto and Phoenix during the winter. One flight leaves Phoenix at 12:10 AM. The plane, a Boeing 737, has a capacity of 120 passengers. During the past month, the flight has averaged only 24 passengers, a load factor of 20 percent. A load factor of 50 percent (60 passengers) is needed for the flight to break-even. What unique aspect of services does this situation describe?
Air Canada operates five flights daily between Toronto and Phoenix during the winter. One flight leaves Phoenix at 12:10 AM. The plane, a Boeing 737, has a capacity of 120 passengers. During the past month, the flight has averaged only 24 passengers, a load factor of 20 percent. A load factor of 50 percent (60 passengers) is needed for the flight to break-even. What unique aspect of services does this situation describe?
A.
service inventory
B.
intangibility
C.
inconsistency
D.
inseparability
Answer: A
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