Air Canada tracks a user's online activity using cookies and sees that they are searching for 'beach destinations - Cuba.' Working with their advertiser, the next time that user logs in, they see a banner ad for Air Canada Vacations and Air Canada Flights. This is an example of online:
A.
behavioural advertising
B.
personal intrusion
C.
following ads
D.
advertising customization
Answer: A
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Marketing
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