Marketing MCQ
Marketing
All of Samsung's products where selling above forecasted numbers in 2014, except for their microwaves, which were not following their annual marketing plan. Executives focused on microwaves and implemented a new strategy to attempt to reverse the trend. Samsung was employing:
All of Samsung's products where selling above forecasted numbers in 2014, except for their microwaves, which were not following their annual marketing plan. Executives focused on microwaves and implemented a new strategy to attempt to reverse the trend. Samsung was employing:
All of Samsung's products where selling above forecasted numbers in 2014, except for their microwaves, which were not following their annual marketing plan. Executives focused on microwaves and implemented a new strategy to attempt to reverse the trend. Samsung was employing:
A.
a sales analysis.
B.
a deviation analysis.
C.
management by exception.
D.
a situation analysis.
Answer: C
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