Amy Smith has just completed measuring the results of her firm's marketing plan. Her next step will be to:

Amy Smith has just completed measuring the results of her firm's marketing plan. Her next step will be to:



A.

compare the results to the goals set for that marketing plan.


B.

do a profitability analysis.


C.

take necessary corrective action.


D.

bring these to the marketing auditor.



Answer: A


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