An ad campaign by Suave shampoo asked television viewers to identify the hair that was shampooed and conditioned with Suave products and the hair on which expensive salon hair-care products were used. The idea of the ad was that a person could not tell by looking that a woman was using the much cheaper Suave brand. By making price its selling point, Suave is most likely using:
A.
demand backward pricing.
B.
below-market pricing.
C.
loss-leader pricing.
D.
prestige pricing.
Answer: B
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Marketing
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