An ad for Kraft salad dressings uses a play on words in its headline, "Around here, we're 'jeans and t-shirts' but our dressing is 'night on the town.'" This appeal implies that the dressing is like what is served at the finest eating establishments, but you can enjoy it in the comfort of your home. This is a ____________ appeal.

An ad for Kraft salad dressings uses a play on words in its headline, "Around here, we're 'jeans and t-shirts' but our dressing is 'night on the town.'" This appeal implies that the dressing is like what is served at the finest eating establishments, but you can enjoy it in the comfort of your home. This is a ____________ appeal.

An ad for Kraft salad dressings uses a play on words in its headline, "Around here, we're 'jeans and t-shirts' but our dressing is 'night on the town.'" This appeal implies that the dressing is like what is served at the finest eating establishments, but you can enjoy it in the comfort of your home. This is a ____________ appeal.



A.

humorous


B.

rhetorical


C.

family life cycle


D.

sex



Answer: A


Learn More :