An aging baby boomer population has led to increased interest in developing and marketing products to satisfy the need of this potentially large market. As a result moisturizing creams like Oil of Olay are now positioned as "age-defying" creams. This is an example of which of the four factors that may trigger a repositioning action?
A.
reacting to a competitor's position
B.
reaching a new market
C.
catching a rising trend
D.
changing the value offered
Answer: C
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Marketing
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