An established shoe company decided to refocus their shoes towards seniors who wanted a comfortable everyday shoe, as their current market was very competitive. This shoe company engaged in:

An established shoe company decided to refocus their shoes towards seniors who wanted a comfortable everyday shoe, as their current market was very competitive. This shoe company engaged in:

An established shoe company decided to refocus their shoes towards seniors who wanted a comfortable everyday shoe, as their current market was very competitive. This shoe company engaged in:



A.

market modification.


B.

product modification.


C.

product repositioning.


D.

product development.



Answer: C


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