Canada Goose used the picture of Kate Upton, a model who appeared on the cover of Sports Illustrated Swimsuit edition wearing a Canada Goose Parka, as part of an online advertising campaign. Which strategy were they using?

Canada Goose used the picture of Kate Upton, a model who appeared on the cover of Sports Illustrated Swimsuit edition wearing a Canada Goose Parka, as part of an online advertising campaign. Which strategy were they using?

Canada Goose used the picture of Kate Upton, a model who appeared on the cover of Sports Illustrated Swimsuit edition wearing a Canada Goose Parka, as part of an online advertising campaign. Which strategy were they using?



A.

rhetorical appeals


B.

logical appeals


C.

humorous appeals


D.

sex appeals



Answer: D


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