Christopher Brosius, the maker of Demeter fragrances, knew that fragrance manufacturers combined several scents to create a perfume. He realized these fragrances smell wonderful on their own. He has bottled more than 150 different individual scents such as Woodsmoke, Lobster, and Chocolate. Each fragrance is sold using the Demeter brand name. Brosius uses _____ to market Demeter fragrances.
A.
multibranding
B.
family branding
C.
co-branding
D.
dual branding
Answer: B
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