Compaq Computer Corporation shifted its entire Canadian salesforce into home offices and saved $10 million in staff salaries and office rent despite spending $8,000 to equip each home office with a notebook computer, fax/copier, cellular phone, two phone lines, and office furniture. Such decreased selling costs are among the benefits of:

Compaq Computer Corporation shifted its entire Canadian salesforce into home offices and saved $10 million in staff salaries and office rent despite spending $8,000 to equip each home office with a notebook computer, fax/copier, cellular phone, two phone lines, and office furniture. Such decreased selling costs are among the benefits of:

Compaq Computer Corporation shifted its entire Canadian salesforce into home offices and saved $10 million in staff salaries and office rent despite spending $8,000 to equip each home office with a notebook computer, fax/copier, cellular phone, two phone lines, and office furniture. Such decreased selling costs are among the benefits of:



A.

personal selling.


B.

direct marketing.


C.

salesforce automation.


D.

decentralization.



Answer: C


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