Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as:
A.
breadth of line.
B.
intertype competition.
C.
scrambled merchandising.
D.
multi-service merchandising.
Answer: B
Marketing MCQ
A.
breadth of line.
B.
intertype competition.
C.
scrambled merchandising.
D.
multi-service merchandising.
Answer: B