Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers is called _____ conflict.

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers is called _____ conflict.

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers is called _____ conflict.



A.

corporate


B.

horizontal


C.

vertical


D.

administered



Answer: B


Learn More :