Denny Howard is an avid fly fisherman who lives in Huston, a very small Newfoundland village. For his hobby, Howard needs large rubber rafts, chest and hip waders, special fishing rods, reels, and line, and an assortment of fishing tackle and lures. There are no sporting goods stores in Huston, so Howard orders his fishing supplies from an L. L. Bean catalogue. His supplies are generally delivered to his home within 72 hours. Howard is using a _____ to satisfy his fishing supply needs.

Denny Howard is an avid fly fisherman who lives in Huston, a very small Newfoundland village. For his hobby, Howard needs large rubber rafts, chest and hip waders, special fishing rods, reels, and line, and an assortment of fishing tackle and lures. There are no sporting goods stores in Huston, so Howard orders his fishing supplies from an L. L. Bean catalogue. His supplies are generally delivered to his home within 72 hours. Howard is using a _____ to satisfy his fishing supply needs.

Denny Howard is an avid fly fisherman who lives in Huston, a very small Newfoundland village. For his hobby, Howard needs large rubber rafts, chest and hip waders, special fishing rods, reels, and line, and an assortment of fishing tackle and lures. There are no sporting goods stores in Huston, so Howard orders his fishing supplies from an L. L. Bean catalogue. His supplies are generally delivered to his home within 72 hours. Howard is using a _____ to satisfy his fishing supply needs.



A.

home delivery retailer


B.

quick response retailer


C.

direct mail marketer


D.

flex response marketer



Answer: C


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