Down by the Bay is a Muskoka-based retailer that sells cottage furniture and other items for cottagers. Down by the Bay expects to achieve $3 million in revenues in 2014. This $3 million is a(n):

Down by the Bay is a Muskoka-based retailer that sells cottage furniture and other items for cottagers. Down by the Bay expects to achieve $3 million in revenues in 2014. This $3 million is a(n):



A.

marketing objective.


B.

market penetration estimate.


C.

market share estimate.


D.

sales forecast.



Answer: D


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