For many years, Kellogg's Frosted Flakes, a ready-to-eat breakfast cereal, was perceived as a cereal for children. Tony the Tiger, a cartoon character, extolled Frosted Flakes, and advertisements depicted children enjoying the product in competitive situations. Recently, in response to declining sales of the Frosted Flakes, the cereal-maker has adopted a new series of advertisements that show adults admitting they enjoy Frosted Flakes, too. Kellogg's is attempting to:
A.
develop alternative product selection factors.
B.
reposition its product.
C.
complete the product life cycle of Frosted Flakes.
D.
introduce new uncontrollable elements into the marketing mix.
Answer: B
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Marketing
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