General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product. For instance, one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal, Cheerios. This person, who takes responsibility for the success or failure of the marketing of Cheerios, is called a(n):
A.
marketing advisor.
B.
product advisor.
C.
account executive.
D.
product manager.
Answer: D
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