Holly's Candle Shop sells scented candles. The premium candles all sell for $10 each, the standard candles for $8, and all of the value candles sell for $5 each. Holly's Candle Shop appears to be using _____.

Holly's Candle Shop sells scented candles. The premium candles all sell for $10 each, the standard candles for $8, and all of the value candles sell for $5 each. Holly's Candle Shop appears to be using _____.

Holly's Candle Shop sells scented candles. The premium candles all sell for $10 each, the standard candles for $8, and all of the value candles sell for $5 each. Holly's Candle Shop appears to be using _____.



A) odd-even pricing

B) leader pricing

C) price lining

D) penetration pricing

E) price negotiating



Answer: C


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