If a profit-oriented marketing manager doesn't know the exact shape of the firm's demand curve, marginal analysis:

If a profit-oriented marketing manager doesn't know the exact shape of the firm's demand curve, marginal analysis:



A. is useless.

B. may be useful anyway—because a profitable region usually surrounds the best price.

C. will suggest the same price as break-even analysis.

D. suggests that the only sensible approach is to follow the price leader.

E. None of the above is true.



Answer: B. may be useful anyway—because a profitable region usually surrounds the best price.


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