Imagine the President of Black Stoves, Inc. is thinking about developing a new brand name for the company's line of wood stoves with catalytic converters. The stove because of its design also conserves wood because it burns slowly. The brand name he is considering is The Fast One. Why is this brand name choice NOT the best one?
A.
The name should be distinctive and memorable.
B.
The name should fit the company image.
C.
The name should have no legal restrictions.
D.
The name should suggest the product benefits.
Answer: D
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