In 1984, Wendy's fast food restaurant aired a series of humorous commercials based around the slogan, "Where's the beef?" The commercials attempted to show that Wendy's hamburgers contained more beef than the burgers of competitor restaurants such as Burger King or McDonald's. Which of the following promotion objects was Wendy's most likely attempting to accomplish with these commercials?

In 1984, Wendy's fast food restaurant aired a series of humorous commercials based around the slogan, "Where's the beef?" The commercials attempted to show that Wendy's hamburgers contained more beef than the burgers of competitor restaurants such as Burger King or McDonald's. Which of the following promotion objects was Wendy's most likely attempting to accomplish with these commercials?

In 1984, Wendy's fast food restaurant aired a series of humorous commercials based around the slogan, "Where's the beef?" The commercials attempted to show that Wendy's hamburgers contained more beef than the burgers of competitor restaurants such as Burger King or McDonald's. Which of the following promotion objects was Wendy's most likely attempting to accomplish with these commercials?



A) Informing

B) Rebutting

C) Planning

D) Persuading

E) Reminding



Answer: D


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