In one of its least favourite actions, Amazon.com was caught fiddling with its price tags. Avid Blu-Ray shoppers found that the online store was offering different customers different prices for the same Blu-Ray, and complained vociferously. Amazon was caught red-handed. It was, company officials admitted, trying to see how much it could charge for an item before shoppers balked. No matter what the reasoning behind it, Amazon.com was using:
A.
horizontal price fixing.
B.
resale price maintenance.
C.
price discrimination.
D.
predatory pricing.
Answer: C