In services marketing, ________ refers to the actual procedures, mechanisms, and flow of activities by which the service is created and delivered.

In services marketing, ________ refers to the actual procedures, mechanisms, and flow of activities by which the service is created and delivered.

In services marketing, ________ refers to the actual procedures, mechanisms, and flow of activities by which the service is created and delivered.



A.

mobility


B.

convergence


C.

process


D.

personalization



Answer: C


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