In today's highly competitive financial services industry, the traditional distinctions between banks and brokerage firms are becoming blurred. For example, while banks still offer "traditional products" such as chequing and savings accounts, certificates of deposits and loans, they now offer mutual funds, insurance and even provide "financial advice," similar to the products and services offered by brokerage firms. Thus, in today's changing marketplace, banks would most likely be evaluated on which properties of the purchase process?
A.
Search properties
B.
Credence properties
C.
Experience properties
D.
All of these answers are correct
Answer: D
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Marketing
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