Marketing MCQ
Marketing
________ is when a company adds the cost of transportation, tariffs, importer margin, wholesaler margin, and retailer margin to its factory price.
________ is when a company adds the cost of transportation, tariffs, importer margin, wholesaler margin, and retailer margin to its factory price.
________ is when a company adds the cost of transportation, tariffs, importer margin, wholesaler margin, and retailer margin to its factory price.
A.
Communication adaptation
B.
Price escalation
C.
Product adaptation
D.
Product invention
E.
Straight extension
Answer: B.
Price escalation
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