Marketing MCQ Marketing Jeb separated people who wanted a high-quality car from people who wanted a low-priced car, then saw whether different characteristics were associated with each consumer-response segment. Jeb was defining segments using ______________ considerations.

Jeb separated people who wanted a high-quality car from people who wanted a low-priced car, then saw whether different characteristics were associated with each consumer-response segment. Jeb was defining segments using ______________ considerations.

Marketing

Jeb separated people who wanted a high-quality car from people who wanted a low-priced car, then saw whether different characteristics were associated with each consumer-response segment. Jeb was defining segments using ______________ considerations.

A.descriptive

B.demographic

C.psychographic

D.behavioral

E.geographic

Answer: D

Marketing MCQ

Jeb separated people who wanted a​ high-quality car from people who wanted a​ low-priced car, then saw whether different characteristics were associated with each​ consumer-response segment. Jeb was defining segments using​ ______________ considerations.

Jeb separated people who wanted a​ high-quality car from people who wanted a​ low-priced car, then saw whether different characteristics were associated with each​ consumer-response segment. Jeb was defining segments using​ ______________ considerations.

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Jeb separated people who wanted a high-quality car from people who wanted a low-priced car, then saw whether different characteristics were associated with each consumer-response segment. Jeb was defining segments using ______________ considerations.

Jeb separated people who wanted a high-quality car from people who wanted a low-priced car, then saw whether different characteristics were associated with each consumer-response segment. Jeb was defining segments using ______________ considerations.